Pinterest is a happy and colorful medium existing somewhere between social media and social bookmarking. It boasts a stunning display of pin-up images followed by short, catchy and to-the-point descriptions. Pinterest is gaining huge momentum, (100 million visitors and counting) and unlike Facebook, Twitter, and Google + Pinterest focuses exclusively on front page image thumbnails for the audiences' viewing pleasure. It is growing in reputation, especially among women and moms, but is now reaching out to men, marketers of both genders, and even teens.
It certainly is worth considering as a worthy place for marketing services or products online. However, how do businesses take advantage of its potential—especially when you’re not a photographer or graphic artist? Here are ten ways to improve your click-through rate:
- Take the time to take an interest in your connections. Build relationships and focus on users who get the most re-pins, comments, or likes.
- Simplicity works best. Keep your page simple, uncluttered, and elegant. Include a single backlink with each image and as few words as possible, while focusing on your main keywords.
- Keep your site connected to Pinterest and other media. Make it easier for those who have found your site by other means to find their way to Pinterest and part of your connections.
- Connect your location to your site and your Pinterest. Occasionally, it might work well to feature local promotions from Pinterest to your in-world business.
- Make sure you target demographics that match that of Pinterest. Don’t just consider the site a female target market. More men have been joining in recent times and starting their own pages.
- Feed Pinterest to your other social networks and feed your other social networks back to Pinterest. The best move in business is seeing how many parts of a fully functional network you can build and how many connections you can make from them.
- Use videos to boost clicks. The beauty of Pinterest is its ability to take the best of other social video and media sites and put it all together.
- Do a daily theme and keep a set schedule. When people come to expect certain things on certain days, you keep them coming back every time!
- Promote others. Learn to scratch others' backs while you are there. There is a saying that we get back double what we give. By shamelessly promoting other products, companies, information, and ideas we can exponentially double the amount of people who promote us back.
- Follow and promote those with a lot of traffic. Following and interacting with popular people on Pinterest means you will get followed back and receive more exposure.
The difference between Pinterest and other media is the content it bears. Unlike those that cater to musicians, college students, meme’s, and shout outs, this social media site is really the best place to find the latest cool gadget, recipe, or idea. It's more of a hip, share it quick, well-organized picture studio.
And it’s waiting for your great idea!