Cold calling is the one of the most frequent practices that marketers and salespeople do back in the days when the Internet wasn’t readily available. Although some people on the receiving end were annoyed by this practice, many salespeople found a lot of success alongside snail mail. Nowadays, many of these salespeople are leaning more towards social media because text, audio, video and images can be shared to a larger audience. This leads to the whole social media vs cold calling situation because some people think social media should completely replace cold calling.
Before answering that question, it would help to check out the current status of cold calling right now. With so many marketers so busy coming up with websites and online marketing programs, it is easy to conclude that cold calling simply isn’t in people’s agendas these days.
When a marketing method gets really popular, consumers have all sorts of choices to make when they get exposed to online advertisements. Although there are a growing number of people accessing the Internet every day, it is becoming increasingly difficult for some salespeople to find success simply due to the competition. Just about everyone is diving into the social media buzz.
In a social media vs cold calling, social media looks like it will eclipse cold calling as online technologies evolve. For instance, VoIP already allows cold calling and warm calling on the Internet and it looks like social media websites are taking some steps in opening up more communication channels to make cold calling possible.
However, you cannot say that cold calling is truly dead. In fact, there is actually some potential in cold calling now that it isn’t practiced very often. When consumers get bombarded with advertisements, many of these people may not take any advertisements online very seriously. It is easy nowadays to see if the online opportunity or hot new product is nothing but a scam. Even people promoting legitimate products have to try harder and prove that they are different from the best.
Some clever marketers might resort to cold calling without letting go of their social media efforts. This puts a little spin on the social media vs cold calling situation where both should co-exist. If someone suddenly gets a cold call on a mobile device, that person may take it more seriously because cold calls do not come very often. Of course the one issuing the cold call has to make a very good impression.
The point is, the channel is still available and there are still so many households that have landline phones. There are also people that willingly submit personal details like the landline to online directories so others can find them. Cold calling may not attract too many leads compared to social media but careful research may lead to you few but very good leads.
To sum up this social media vs cold calling situation, social media shouldn’t replace cold calling. The best marketers will use as many channels as possible including both social media and cold calling for getting as many leads as possible. If the majority ignore cold calling altogether, the opportunity is much better for people that still care about cold calling because they can swoop in some more leads.