A sales team operates as one cohesive unit. Together, they can achieve the toughest of goals; divided, they fall apart and ruin the company’s profitability.
Now, for the sales team to operate as one forceful, profitable unit that easily achieves its goals, every team member must be personally and professionally happy. This is where the sales manager comes in – he must motivate and keep his team happy and ensure that they together make for a successful sales force. He can do this by playing psychologist and making each member focus on the positive side of his work and life.
A team member who is depressed because of personal or professional problems does not perform efficiently at work. And, when one team member does not perform, he drags down the entire sales team’s targets. No team wants that to happen. Here are some techniques that will help you motivate your team and turn them into a lean and mean successful sales force:
1. Create a daily achievement list. Enter every little achievement, per member, in it on a daily basis and keep the list of achievements open for viewing. A few words of encouragement or even a pat on the back can motivate a team member. These tactics may not seem substantial, but have the power to motivate. When team members see their colleagues achieving milestones and getting praised for achieving them, they too will do their best.
2. Backup your motivation and encouragement with rewards. You cannot pay rewards out of your own pocket, so lay down realistic goals and set up a sound incentive scheme with the management.
3. Successful communication can build a successful sales force. Effective communication delivered precisely and with a sense of humor can bind the team together. The sales team knows exactly what is expected from them and work together to achieve team goals. Efficient communication also kills the gossipy grapevine.
4. You must encourage risk taking and set up special incentives when risks pay off. Team members who take risks and fail must be told not to worry because they learned a valuable lesson. People who fail are the ones who go on to create a winning formula.
5. Be seen both as a friend and as a manager. A successful manager is one who keeps his team in good humor and extracts the best out of them. Your team members are human – treat them as you would like to be treated by the management.
6. Make continuous training a part of routine. Send team members to bootcamps, organize in-house training sessions, have them attend conferences, and more. Training will increase your sales team’s skills and enable them to achieve tougher goals.
7. Always be transparent and fair just like you expect others to be.
8. Finally, do not leave your gut feel and emotions out. Use these to your complete advantage.
This is how you can galvanize your sales team into a successful sales force. Be very observant and fair, and in return you will get loyalty, respect and the desired profitability.