Several businesses provide limited Internet access to their employees to ensure that they work collectively in the network and do important things like checking emails without succumbing to distractions like social networking sites. Since there are not so many popular social networking sites, blocking these social media business sites using software or the router interface is very simple. You can simply block access to Facebook and Twitter and that may be enough for people to fully focus.
But with the way social media is evolving every year, you might be wondering if these businesses should really block these sites. The answer really depends on the main objectives of the business and the roles of every employee in the business. Any ambitious business needs to have marketing because they need loyal consumers to stay competitive.
It is usually the job of marketing teams to spread brand recognition and make others aware of any products and services being offered by the company. If you login and browse through the posts made in your social networking site, you will likely notice some advertisements here and there. These companies are adopting the social media business model where social media should indeed be a part of the workplace.
At the very least, giving the marketing team full Internet access can be highly beneficial to a business that is struggling to get noticed. Some of the most effective advertising methods are costly and there is still some risk involved because competitors invest heavily into paid advertising. In short, you should either spend a lot or forget about spending at all until you come up with a solid campaign.
Creating a social media business page only costs time to do with minimal skill so any idle employees can help out. This means that you should give more people within the workspace access to these social networking sites. Companies that do not have web design teams can create a social media website without much hassle.
Many of these sites have some kind of blogging functionality where you can post updates to subscribers. While the marketing team gets busy convincing people around the social network to subscribe, other people can update the social media business page.
If you do not believe in the potential of social media, you should take a look at all of those online-based services that have no headquarters. There are many small startups that are formed by a group of ambitious individuals where they work at home and rely solely on social media to connect with their target market as well as their fellow coworkers.
Traditional methods of running and promoting a business are still around and still have nice advantages over completely online-based companies. But your business should embrace the way social media is growing because all of the top companies and even celebrities are hopping onboard. Anybody that logs in a popular social networking site like Facebook will be exposed to a ton of information and it isn’t just information posted by friends. Social networks have become a viable and inexpensive place to advertise. The distraction elements will always remain but with proper training, you can teach employees how to use their favorite websites in a productive manner.