It’s hard to believe that Pinterest, the site for sharing all things beautiful, is turning four this month. What better time than now to answer some questions you may have about this social sharing site.
- Is this site a fad? Good question. Because there are so many social sharing sites today, it’s easy to see why this would get lumped in with the others who lose their momentum early on. Making it to a four-year-anniversary is worth noting and this site has absolute staying power. With over 70 million active users, Pinterest isn’t likely to fade away anytime soon.
- How do I gain followers? Simple. Add a Pinterest follow button to your website, link your Pinterest and Facebook accounts so pins appear in both feeds, and start to pin/repin/like things you see. Follow users who pin similar content and leave comments as appropriate! If you own a blog, check out some Pinterest blog hops!
- Is Pinterest good for my business? Pinterest has been incredibly profitable for many companies. In order to find out the answer to this question, you may have to do some research. Find out what your competitors are doing. What do their Pinterest boards look like? Are they active (i.e., do they “pin” often)? What about your buyers? What are they doing?
- What should I pin? The sky is the limit where this is concerned. Here are some heavily pinned boards that may give you inspiration for your own: home décor ideas, recipes, “to-read” book list, fashion “mood boards,” vacation destinations you’d like to visit, holiday shopping lists, blog basics, social